“got milk?”
June 17, 2021
Do you recall the “got milk?” advertising campaign that was rolled out in 1993? Apparently milk sales were down nationwide and the campaign was meant to boost sales of milk by focusing not on the benefits of milk, but on the consequences of going without milk.
For example, the first televised spot, and probably best-known ad for “got milk?” featured an on-air trivia contest. A radio listener was eating a sticky peanut butter and jelly sandwich while following along with…